Chinese Platforms to Test Metaverse Tech During Qatar World Cup 2022 Broadcasts – The FIFA World Cup 2022 in Qatar, one of the world’s biggest sports events, provides numerous businesses the opportunity to test their implementations of metaverse technology. Several platforms are using metaverse technologies to enhance broadcasting of the event’s various matches in China, where soccer is extremely popular.
Migu, a subsidiary of China Mobile, the state-owned carrier, stated that it will create a “world-first” virtual environment for its users to enjoy the World Cup matches using VR headsets for a “surreal” and “immersive” experience. This was revealed by Migu’s CCO Gan Yuqing, who also advertised a “World Cup Music Festival” to be hosted in the metaverse with a surprise guest from 2070.
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Similarly, Bytedance, the owner of the popular social media platform Tiktok, has stated that it will enable users of its VR goggles to enjoy soccer matches in digital environments, allowing them to invite other users for a shared viewing experience in the metaverse. According to local observers, enterprises in the sector can utilize the World Cup to assess the quality of the user experiences they can provide right now. This will also help identify present pain points in order to expand the scope and effectiveness of this technology.
This is the opinion of Chen Jia, an industry observer. In an interview with Global Times, Jia declared: “Through the application of various scenarios in the metaverse of this World Cup, China can also test the overall quality of the industry chain in the field of virtual reality technology, and thus gain an early foothold in the sector.”
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China unveiled a plan on November 1 to innovate in the virtual reality industry and popularize this technology inside Chinese society. The strategy asks for an assessment to improve the functionality of VR headsets. The plan includes important features such as odor simulation, gesture tracking, and eye tracking. Guo Tao, a local internet analyst, noted that even in the sports industry, the uses of this technology were limited and that “the user experience remains inadequate and the product’s stickiness is not enough.”
