Draftkings Reveals 2022 College Hoops NFT Collection for March Madness – Draftkings, an American fantasy sports tournament and betting website, unveiled the “Primetime NFT Series,” the company’s first in-house digital collectibles campaign, on March 15.
The “2022 College Hoops Collection,” which will be released in conjunction with the NCAA’s March Madness single-elimination college basketball tournament, will be the first Draftkings NFT series to be released.
In July 2021, Draftkings (Nasdaq: DKNG) announced a strategic partnership with Super Bowl champion Tom Brady’s Autograph NFT platform and Lionsgate Entertainment.
Draftkings also announced the creation of its own digital collectibles market, which will include NFT drops and secondary-market transactions, during the collaboration announcement.
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The “Primetime NFT Series,” which will feature NFTs featuring college basketball stars and moments, will be the firm’s first in-house digital collectibles campaign.
The series will be known as the “2022 College Hoops Collection,” and collectors who support the NFT will be rewarded.
Following the NCAA championship game, collectors who obtain all eight editions of the Draftkings NFTs will receive an airdrop of a ninth commemorative NFT.
According to the Draftkings news release, “this airdrop will provide collectors first access to the upcoming Primetime NFT Series drop.” The following drops will grant specific collectors access to DK Dollars, which are site credits.
“Collectors will be eligible for DK Dollars,” the company said on Tuesday, “which are site credits that may be used for gameplay across all aspects of Draftkings’ digital sports entertainment and gaming ecosystem, such as daily fantasy and sportsbook.”
“As the season unfolds, qualified holders can always use their 2022 College Hoops Collection NFT prizes to place bets and enter pools, brackets, or fantasy tournaments as the buzzer-beaters and Cinderella stories unfold.”
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Draftkings Reveals 2022 College Hoops NFT Collection for March Madness – According to Draftkings, each of the eight collectibles in the new “2022 College Hoops Collection” series will be a one-of-one (1/1) edition.
Draftkings Marketplace’s auction platform will be used to auction these NFTs. “Draftkings is already deeply ingrained within the greatest events in sports, and the new Primetime NFT Series will increase engagement while also giving prizes that bridge to our gaming services for the first time,” said Matt Kalish, co-founder and president of Draftkings North America.