Elon Musk Says Disney Boss Should be ‘Fired Immediately’ Amid X Ad Boycott – Elon Musk is calling for the immediate dismissal of Disney CEO Bob Iger, following the entertainment giant’s participation in an advertising boycott against Musk’s X platform. The world’s richest man has been expressing strong objections to companies pausing their ad promotions on the platform, previously known as Twitter, in response to Musk endorsing an antisemitic tweet last month.
“Walt Disney is turning in his grave over what Bob has done to his company,” Musk said in a series of tweets. “He should be fired immediately.” Advertisers including Disney, IBM and Apple have “paused” their ad spend on X, which Musk bought for $44bn in October last year, since the billionaire shared his support for a tweet accusing Jewish people of “hatred against whites”, describing it as “the actual truth”.
In a widely circulated interview at the New York Times DealBook summit last week, the CEO of Tesla and SpaceX launched a vehement, profanity-laden critique against advertisers who joined the boycott. While denying the antisemitic nature of his controversial tweet, he has apologized, acknowledging that it might have been the “dumbest” thing he has ever shared on social media.
“I mean, look, I’m sorry for that post,” he said. “It was foolish of me. Of the 30,000 it might be literally the worst and dumbest post I’ve ever done. And I’ve tried my best to clarify six ways from Sunday, but you know at least I think it’ll be obvious that, in fact, far from being antisemitic, I’m in fact philosemitic.” Following the incident, the owner of X visited Israel and had a meeting with Prime Minister Benjamin Netanyahu, though the post and the topic of antisemitism were not discussed.
Last month, he said he intended to launch a “thermonuclear lawsuit” against Media Matters accusing it of a “fraudulent attack” on X after the US media watchdog said it found ads run by major brands being placed alongside antisemitic content, including content praising Adolf Hitler and the Nazis. Musk filed a civil lawsuit against the Center for Countering Digital Hate (CCDH).
Alleging that the anti-hate-speech group violated X’s terms of service by extracting data from the site, which was later utilized as evidence in the nonprofit’s research. In response, the CCDH has submitted a motion to dismiss the suit, asserting that it constitutes an effort at censorship and is “riddled with legal deficiencies.” In November 2022, Iger unexpectedly resumed his role as Disney’s chief executive after his personally chosen successor was removed following a tumultuous tenure lasting less than three years.
Despite officially retiring as executive chair at the end of 2021, the 72-year-old executive had previously retired as chief executive in 2020 after a 15-year term. During his initial tenure, Disney secured significant acquisitions, including the Marvel film franchise, Pixar animation studio, and the Star Wars film franchise. Iger had delayed his departure multiple times to navigate the company through the early phases of the COVID-19 pandemic.
Under his guidance, the company witnessed a remarkable fivefold surge in market value. However, with the installment of Bob Chapek, former head of the theme park division, Disney’s stock price experienced a sharp decline. The company faced significant challenges in competing with Netflix, resulting in substantial losses in streaming, reaching into the billions. Recently, Disney encountered an unusual setback at the box office, as both the family film Wish and its latest Marvel release failed to resonate with audiences.