Elon Musk’s X Platform Paid Nearly $20M to Content Creators

Elon Musk’s X Platform Paid Nearly $20M to Content Creators – The company previously referred to as Twitter, now known as X, has allegedly disbursed nearly $20 million to content creators using the platform. X’s CEO, Linda Yaccarino, announced this achievement in a recent tweet, which was retweeted by Elon Musk, who also mentioned that creators can now limit their direct messages (DMs) to subscribers only.

X initiated its compensation program for content creators in July, wherein these payments are derived from a share of the advertising revenue generated by the company through ads embedded within responses to these users’ tweets. Participation in this program is not universally accessible. To be eligible for remuneration based on their tweets, a user must subscribe to X Premium, maintain more than 500 followers, and accumulate over 5 million impressions on their tweets within the past three months. 

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Achieving these criteria is no easy feat, especially given the platform’s declining user base. In July, the initial beneficiaries of this initiative shared their earnings to date. Interestingly, many of the highest-earning individuals in the program seemed to represent far-right accounts. One notable example is Andrew Tate, a self-proclaimed misogynist who had recently been released from jail on charges of rape and human trafficking in Romania. 

He managed to accrue $20,379 in the platform’s inaugural payout round. It’s important to note that the program’s financial distribution has sparked conversations and debates surrounding the platform’s content policies and the financial incentives it offers to certain types of users. This week, European regulators disclosed that Twitter has emerged as the primary origin of disinformation within the realm of social networks. Additionally, the company has recently eliminated the option to report electoral misinformation on its platform.


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