Instagram Now Allows Anyone to Download Public Reels – On Wednesday, Instagram head Adam Mosseri announced that users worldwide can now download public Reels directly to their devices. Previously, saving Reels was limited to the Instagram app for later viewing.
Mosseri mentioned on his Instagram channel that the downloaded Reels will feature an Instagram watermark, displaying the account name, similar to TikTok. By tapping the share button, users can choose the download option to save a reel. Accounts will also have the option to disable downloading for their Reels.
You can turn the download option off through Settings > Privacy > Reels and Remix and tap on the “Allow people to download your Reels” toggle. It’s important to note that when downloading a Reel featuring a licensed audio clip, the downloaded video will be silent. Sound will only be present in the downloaded clip for Reels with original audio tracks.
In June, the company initiated Reels downloads for users in the U.S., and it’s now extending this capability to users globally. In 2021, Instagram ceased recommending clips with TikTok or any other watermark. By August 2022, YouTube introduced a logo-based watermark on downloaded Shorts, their short video product, aiming to discourage cross-platform sharing.