Meta Launches Metaverse Digital Clothing Store – In its metaverse, Meta announced the creation of a designer digital apparel store where users may buy clothes for their avatars.
Clothing and other accessories, according to the business, will become an important part of users’ identity expression, driving them to spend money on digital garments that could be worn all across Meta’s platforms, including Instagram and Facebook.
Companies have begun to integrate businesses like clothes in the metaverse, an alternative and digital take of our world, to profit on the earnings that metaverse consumers’ urge for expression can produce. One of these startups is Meta, which announced recently the launch of the “Meta Avatars Store,” a digital clothes store that would allow users to dress their metaverse avatars in clothing from various brands.
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The store, which will be available for Meta’s avatars on Facebook, Instagram, and Messenger this week, will include digital designs from Prada, Balenciaga, and Thom Browne, and will be available for Meta’s avatars on Facebook, Instagram, and Messenger. The prices for each of the available pieces of clothing have yet to be published.
Meta’s bet is simple: the company believes that as the metaverse expands in the future years, so will the demand for these digital things. That’s why the company moved its focus to a metaverse-based business earlier this year.
Mark Zuckerberg, the creator and CEO of Meta, commented on the significance of these items:
“Digital commodities will be a major engine of the creative economy and a means of expressing yourself in the metaverse. I’m looking forward to adding more brands and bringing this to VR as soon as possible.”
With VR, Zuckerberg is most likely referring to Horizon Worlds, Meta’s main metaverse program that is only available to Meta’s Quest VR headset owners. Users of the platform are likely to be able to wear these digital items in Horizon World as well.
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Experts predict that Meta’s journey to attract users into the metaverse would be difficult. Zuckerberg was actually aware that this early move into the metaverse would be costly. In May, he predicted that the company will lose a “substantial amount of money” over the next three to five years as a result of the shift.