Meta Reportedly Set to Launch Threads in the EU Next Month

Meta Reportedly Set to Launch Threads in the EU Next Month – Meta’s text-based social network Threads, launched in July, has acquired numerous features, yet its absence in the EU has been a significant gap in the offering. However, there are indications that the company might introduce the platform in the EU next month, as reported by the Wall Street Journal. 

According to the report, Meta may adhere to EU regulations by introducing a view-only mode for its app in the region, allowing users to consume content without creating a profile.  However, posting on the platform may still require users to create a profile. Furthermore, earlier this month, the company introduced a method for users to delete their Threads profile without affecting their Instagram profile. Observing how Meta constructs an algorithmic feed for users without profiles and whether they can follow other profiles remains intriguing. 

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Although Threads currently lacks ads, an examination of the app’s privacy labels on iOS reveals substantial data collection, utilizing Instagram as a login method. Adhering to EU regulations like the Digital Services Act and Digital Markets Act, significant platforms must secure explicit user consent for data collection related to personalized ads. Meta presently provides an ad-free experience through a paid subscription for users in the EU on both Facebook and Instagram. 

Shortly after the launch of Threads in July, Meta had to implement “additional” measures to deter EU users from utilizing VPNs to access the social network. In Meta’s Q3 earnings call, Mark Zuckerberg mentioned that Threads currently has fewer than 100 million monthly active users. The CEO expressed optimism, stating the platform has a “good chance” of reaching a billion users within a few years. The potential launch in the EU could provide Threads with the crucial influx of users and engagement.

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