Meta Rolls Out New Facebook Reels Features and Expands Max Video Length to 90 Seconds – Meta has declared that it will now allow for longer Facebook Reels, extending the limit from 60 to 90 seconds, along with new innovative features. This change comes after Meta previously introduced longer Instagram Reels of up to 90 seconds several months ago.
This development follows TikTok’s entry into YouTube’s market with the ability to upload videos up to 10 minutes long, a significant increase from its previous three-minute restriction. In addition, the company is introducing additional creative resources such as a new templates feature that enables users to produce Reels utilizing popular templates.
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This functionality was already launched for Instagram Reels last year, enabling users to create new Reels with a similar format as the one they recently viewed. The templates feature is comparable in some ways to TikTok’s templating function.
Moreover, Facebook Reels is set to introduce a new “Grooves” feature that uses visual beat technology to align and synchronize the movement in your video with the rhythm of your preferred song automatically. Synchronizing videos with sound has always been a critical feature of TikTok, which is why it’s not unexpected that Meta is extending it to Facebook Reels after introducing it to Instagram Reels last year.
It is worth mentioning that all of these new Reels features were initially launched on Instagram more than seven months ago and are now being rolled out on Facebook. Also, it is feasible that Meta wished to observe how these features were being used on Instagram Reels before extending them to Facebook Reels.
Last year, Facebook introduced Reels, which was regarded as an important element of Meta’s strategy to counter the threat of TikTok. Initially, Meta envisioned Reels as an Instagram feature that could directly challenge TikTok. However, the corporation subsequently recognized that it could create a more robust defense by also integrating Facebook and enabling cross-posting between the two social media platforms.
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Meta has reported that Reels is its most rapidly expanding format and that its growth rate remains high. In an email, the company said reels plays across Facebook and Instagram have more than doubled over the last year. Meta plans to continue to roll out new features for Reels to make it easier for creators to get discovered.