Meta Says it is Experimenting With AI-powered Chat on WhatsApp and Messenger – Every company is susceptible to the wave of generative AI and is eager to participate. Meta is the most recent addition to the group, as it experiments with AI-driven tools for its offerings.
Mark Zuckerberg has declared that the corporation is forming “a new top-level product group” to incorporate generative AI into its platforms that billions of people use. According to Zuckerberg, the team will initially concentrate on constructing innovative tools, but their ultimate objective is to develop “AI personas” that can assist individuals in various ways.
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However, he cautioned that the company must complete a significant amount of groundwork before offering these “futuristic” experiences to users. To begin with, the corporation is experimenting with AI-powered tools that use text on WhatsApp and Messenger, possibly featuring conversational bots similar to ChatGPT.
While this could provide a pleasurable experience for users, Meta may also employ these capabilities by extending them to businesses in fields like sales and customer support. Additionally, Meta is testing AI-enhanced filters and ad formats on Instagram, along with “video and multi-modal experiences.”
As per Axios, the undertaking will be overseen by Ahmad Al-Dahle, a former Apple executive, and the group will report to the Chief Product Officer, Chris Cox. Although generative AI tools have been in existence for some time, they gained widespread recognition only after the introduction of OpenAI’s ChatGPT bot. Microsoft has already integrated some of this AI technology into its Bing search and Edge browser.
In response, Google announced earlier this month that it is experimenting with a competing product called Bard. Other search engines, including You.com and Neeva, have also disclosed AI-driven chat product integrations. Additionally, Snapchat, a rival of Facebook, recently introduced a customized chatbot for its paying subscribers this month. Meta’s decision to launch an AI offensive is unsurprising.
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Zuckerberg’s significant investment in the metaverse has not yet yielded results, and the company must find new ways to generate revenue. Recently, Meta introduced the Meta Verified subscription program, but as we have seen with other social networks, paid plans have yet to demonstrate a significant revenue driver.