Polygon Partners With Salesforce for NFT-Based Loyalty Program – The relationship between Salesforce and the blockchain platform signifies the involvement of yet another major corporation towards consumer interaction initiatives utilizing Web3 technologies.
An NFT-based loyalty program will be offered by Salesforce, which is a software business that specializes in customer relationship management (CRM), according to Ryan Wyatt, president of Polygon Labs. This partnership was announced by Polygon, which is a layer 2 blockchain platform.
“Salesforce will help their clients onboard Polygon with its management platform to help its clients create token-based loyalty programs,” Wyatt tweeted on Thursday. The enterprise software company made the announcement on March 15 that it is expanding its client services to include management of non-fungible token (NFT) loyalty programs. This news comes as a result of that announcement.
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With its website for the Web3 platform, Salesforce said that users will be able to “monitor real-time blockchain data from collections launched on Ethereum and Polygon within your CRM.” A request for comment was sent to Salesforce, but it was not immediately responded to.
Businesses have the potential to make money through customer loyalty programs. According to research conducted by Smile.io, a provider of rewards programs, repeat customers are responsible for approximately forty percent of a business’ revenue.
Over the course of the last few years, blockchain technology have been increasingly implemented in loyalty reward programs in order to encourage increased involvement with customers. For example, BlockFi and Gemini both recently made announcements that they would begin issuing credit cards that give bitcoin incentives. Via its startup engagement program in 2022, Mastercard provided financial assistance to Uptop, a loyalty service that was based on NFTs.
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