Sorare Teams up With the Premier League for its NFT Fantasy Football Game – Sorare, a French startup, has signed a four-year licensing agreement with the Premier League. The English football league is one of the most watched sports leagues in the world, therefore this is a significant move for the business. Sorare is a fantasy sports game experience based on non-fungible tokens, or NFTs. Sorare, in particular, has formed alliances with numerous football leagues in order to produce trading cards of football players.
On the Ethereum blockchain, each card is registered as a distinct token. Players in Sorare can buy and sell cards from other players. They can then assemble a lineup of five players and earn points based on real-world performance. Sorare frequently releases new cards on the platforms for customers to purchase and add to their personal collections – this is how the company makes money. So far, the startup has been fairly successful.
It funded a massive $680 million Series B round and signed relationships with numerous teams and sports organizations, including LaLiga in Spain, the Bundesliga in Germany, and Serie A in Italy. The Premier League is a welcome addition to this group. With today’s announcement of a new collaboration with the Premier League, Sorare users will be able to access all 20 clubs on the platform. There will be league-specific competitions as well. “The Premier League is a truly global competition and has been the home to so many iconic moments and players over the last 30 years.”
“As football fans ourselves, this partnership is something we’ve dreamt of since we founded the business,” Sorare co-founder and CEO Nicolas Julia said in a statement. “It’s a major milestone for us as we pursue our goal to build a compelling global sports community for fans and we’re extremely proud to have now partnered with three of the biggest sports leagues in the world: the Premier League, NBA and MLB.”
“We’re incredibly excited and can’t wait to see fans play with Premier League cards in our tournaments.” As for sports fans who don’t particularly enjoy football, Sorare also teamed up with the NBA and MLB over the past few months. While the MLB season hasn’t started yet, Sorare’s NBA game is already live. It works more or less like a fantasy football game.