Swiss Watchmaker TAG Heuer Now Accepts Cryptocurrency in US – TAG Heuer, a luxury watch manufacturer, has announced that consumers in the United States will be able to make bitcoin payments online. Through a partnership with cryptocurrency payment processor Bitpay, the Swiss company offers the new payment option.
TAG Heuer, a luxury watchmaker, is now taking cryptocurrency as payment for its high-quality products. TAG, the Swiss watchmaker created by Edouard Heuer over a century and a half ago, announced this week that customers in the United States would be able to buy its watches and accessories online using various coins.
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In a press release, the business explained the move:
“TAG Heuer intends to be a prominent player in the impending change of e-commerce and retail spaces, with a rising number of customers utilizing or earning digital currencies on a regular basis.”
Bitpay, a cryptocurrency payment platform, facilitates the alternative payment option. A dozen cryptocurrencies, including bitcoin cash (BCH), bitcoin (BTC), dogecoin (DOGE), and ethereum (ETH) as well as five stablecoins, are available for purchase. They would be able to pay up to $10,000 each transaction, with no minimum spend.
TAG CEO Frédéric Arnault was cited as saying, “We’ve been monitoring cryptocurrency trends extremely closely since bitcoin first started trading.” “We knew TAG Heuer would implement what appears to be an integrated global technology in the near future despite the fluctuations as an avant-garde watchmaker with an innovative drive,” the executive added.
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Bitpay, situated in Atlanta, Georgia, offers a payment gateway solution that allows businesses to accept bitcoin payments on their platforms. “We’re pleased to see global brands like TAG Heuer invest in crypto and seek Bitpay’s assistance in adapting their digital platforms to the rapid shift of e-commerce,” said Stephen Pair, co-founder and CEO of Bitpay.
Visitors to Tag Heuer’s US website now see a pop-up window informing them that the firm takes cryptocurrency. They must select their favourite crypto and click ‘Bitpay’ during the checkout process to spend their digital currency.
