Twitter is Now Letting Paid Users Hide Their Likes – The social media platform X, formerly known as Twitter, has introduced a feature that allows users to pay in order to conceal their likes. With its immense global reach, Twitter, now under Elon Musk’s ownership, aims for further expansion. Musk’s acquisition of Twitter for over $40 billion at the end of the previous year marked the beginning of his efforts to reshape the company according to his vision.
Unlike the typical transition involving a new team, Musk took charge as the sole leader initially and has recently appointed Linda Yaccarino as the new CEO to align with his future plans. Throughout the past year, Musk has enacted significant changes, some of which were reversed later. These include the expansion of the Twitter Blue subscription, incorporating more features, some of which were once free.
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Additionally, Musk carried out large-scale layoffs and executed a major rebranding into X, a comprehensive brand set to function as an “everything” app encompassing banking, video, and more. While not all of these changes have been universally well-received by users, Elon Musk has now fulfilled a longstanding user request. Subscribers to Twitter Blue/X Premium can now hide their likes, providing them the freedom to engage with content without their likes being visible to others.
This feature addresses concerns related to privacy and has implications beyond concealing potentially embarrassing content, such as celebrities’ engagement with sensitive material on the platform. It serves as a step towards enhancing user privacy. Since it’s not an essential requirement and wasn’t previously accessible, certain users are content with the feature being behind a paywall. Presently, the future lineup of extra premium features planned by Twitter remains uncertain.
There’s a potential that Twitter might persist in introducing more sought-after functionalities as part of its premium offerings. The implementation of hidden likes addresses a long-standing user demand, demonstrating that Twitter is indeed responsive to the desires of its audience to some extent. Recently, an announcement was made indicating Twitter’s intention to remove the block button.
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Elon Musk labeled this feature as redundant given the presence of muting, but this assertion faced opposition, with many emphasizing that muting and blocking serve different purposes. Nonetheless, a variation of blocking is a necessary component for a social media app to be eligible for listing on the App Store or Google Play Store. The outcome of this situation is still uncertain, leaving us to await any potential changes.