Samsung Is Investing More Than $35 Million in Latam-Focused Metaverse Initiatives – Numerous companies are starting to place their products and brands in the metaverse, viewing it as an integral element of their marketing strategy. Recently, Samsung, one of the world’s largest electronics companies, disclosed that it will invest more than $35 million in metaverse projects aimed towards Latam customers.
Anita Caerols, director of marketing and corporate citizenship at Samsung Electronics Chile, explains the company’s virtual reality effort in an article published on December 20. She stated: “At Samsung we believe that the metaverse is a concrete commitment to connect with young consumers. That is why we are investing more than US$35 million in initiatives that cover all of Latam.”
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In addition, Caerols believes that completely immersive platforms will play a role in the future of marketing, and that for digital natives, the current metaverse is a logical extension of social media platforms, making it a viable subject for Samsung to study. The marketing vision offered by the corporation justifies the emphasis Samsung is placing on the metaverse and the amount of funds being committed in this area.
Caerols elaborated as follows: “If a business needs to speak and connect with young audiences, prospect current and future potential consumers, and engage with new influencers, it is imperative that it be in the metaverse starting now.” It is Gen Z and Gen Alpha, audiences that are more accustomed to these platforms, which are the ones Samsung wants to attract to its proposal and its products. According to a Linkedin study, 400 million users are currently dwelling on metaverse platforms every month, with 51% of them being 13 years old or less.
Samsung’s interest in the virtual world is not new, and the business has already taken various steps to join several metaverse platforms. The company launched its “House of Sam” experience in Decentraland in October, allowing users to interact digitally with the company’s products. In July, Samsung also launched “Space Tycoon” on Roblox, a metaverse experience that allows users to build Samsung products from raw materials while inhabiting a space station.
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