Kanye West Files Trademarks Describing NFT Technology After Denouncing the Digital Collectible Concept – The American rapper Ye (also known as Kanye West) is entering into the world of non-fungible tokens (NFTs) and the metaverse, according to trademark filings with the United States Patent and Trademark Office (USPTO).
Mascotte Holdings Inc., the record producer’s company, filed 17 trademarks, with elements of the trademark summaries describing digital collectibles like NFTs.
Josh Gerben, the founder of Gerben Intellectual Property and a trademark attorney, tweeted on Wednesday that rapper and singer Ye and his company Mascotte Holdings had filed new trademarks. “Kanye West has submitted 17 additional trademark applications around his YEEZUS name,” Gerben stated. According to the filings, “YEEZUS-branded amusement parks, NFTs, toys, and other products will be launched.”
In February, West criticized the non-fungible token (NFT) business, claiming that he is solely interested in building real-world products. “I’m mostly interested in creating real-world products. Food that is actually edible. Clothes that are real. Real shelter, West said on Instagram at the time.” However, West’s Instagram post about NFTs included the phrase “Ask me later.”
West is no stranger to cryptocurrency, having previously stated that bitcoin supporters “truly have a vision on what the actual liberation of America and humanity would be.” West was also running for President of the United States in the 2020 election at the time. According to the trademark summary, trademark filing applications with the USPTO were submitted on May 27, 2022.
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Mascotte Holdings, has joined a slew of well-known brands that have filed trademarks relating to NFT and the metaverse. New Balance, Urban Outfitters, Crocs, Ralph Lauren, Walmart, and Abercrombie & Fitch have all filed trademarks related to digital collectibles and blockchain technology.
Gap, Samsung, Nike, Adidas, Coca-Cola, Hennessy, and Pepsi-Cola are just a few of the corporations that have previously released NFT and metaverse products.
