Apple is Reportedly Working on MacBooks With Touchscreens – Apple may finally implement touchscreens on MacBooks, despite years of denials and opposition. Bloomberg reports that Apple is actively working on this project and may abandon its long-standing strategy of creating traditional desktop systems without touchscreens. Bloomberg adds that Apple could release MacBooks with touchscreens by 2025 as part of a new MacBook Pro lineup.
For the 14- and 16-inch Pro models, the company may move from LCD to OLED panels as part of this revamp. This week, another Bloomberg report suggested that Apple intended to manufacture its own displays for the Apple Watch and iPhone. However, no mention was made of the company building displays for its Mac lineup. Apple executives have always believed that touchscreens are unnecessary for MacBooks.
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Instead, for years they have encouraged individuals who desire a huge touchscreen device to try out an iPad. The closest Apple ever came to implementing a touchscreen on a Mac was when it added the TouchBar to the keyboard of MacBook Pros, which is being phased out. Apple has maintained for a long time that the iPad is the best touchscreen “computer” available. If Apple intends to release MacBooks with a touchscreen, it may be necessary for the company to gradually abandon this narrative.
In the meantime, Apple’s competitors, such as Microsoft, have created a vast array of touchscreen laptops with different form factors. Steve Jobs allegedly referred to laptop touchscreens as “ergonomically terrible” back in 2010. “We’ve done tons of user testing on this, and it turns out it doesn’t work. Touch surfaces don’t want to be vertical. It gives a great demo, but after a short period, you start to fatigue, and after an extended period, your arm wants to fall off. It doesn’t work; it’s ergonomically terrible,” he had said.
Since then, however, technology has advanced, and Apple has introduced products such as the Apple Pencil, which Jobs despised. Recently, Apple senior vice president Craig Federighi also described touchscreen PCs as “experiments” and stated that he is “not into touchscreens.” Positively, iOS apps on MacBooks may function better if Apple decides to implement this concept. In 2020, the company introduced Project Catalyst to deliver iOS applications to desktop PCs.
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The iPhone manufacturer walks a convoluted line. In recent years, Apple has increased the power of its iPads by equipping them with desktop-class processors, good add-on keyboards, and a number of desktop capabilities for the iPadOS. Therefore, in order to sell both iPads and MacBooks with touchscreens, Apple must maintain sufficient differentiation between the two product lineups.
