Apple Launches its New Classical Music Streaming App for Preorder

Apple launches its new classical music streaming app for preorder which concentrates solely on classical music. Following its acquisition of Amsterdam-based streamer Primephonic in 2021, Apple will unveil the Apple Music Classical app. This app will grant Apple Music subscribers access to over five million classical music tracks, featuring newly released high-quality audio, as well as a vast array of handpicked playlists, exclusive albums, and supplementary features such as biographies of composers and in-depth explorations of notable works.

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Although the new service had been speculated to be in its final stages of development, based on its inclusion in the latest OS updates provided to developers, the precise timing of the launch was not yet confirmed. Today, the app has been announced but is only available for pre-order on the App Store at present.

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The app’s official release date has been scheduled for March 28th, later this month. Moreover, at the initial launch, the app will solely support iOS devices that run on iOS 15.4 or a newer version. Apple’s strategy to focus on classical music enthusiasts through a distinct app sets its Apple Music subscription service apart from its competitors.

This move stands in contrast to Spotify’s recent announcement that emphasized cutting-edge features such as AI and video-based discovery feeds. Apple Music Classical offers a user-friendly interface that enables easy access to classical music. Users can search for recordings by composer, work, conductor, or catalog number, and stream them in high-quality audio at up to 192 kHz/24-bit Hi-Res Lossless. 

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Furthermore, the app provides thousands of recordings in immersive spatial audio, enhancing the overall listening experience. In addition, the app provides editorial notes about the composers and their key works, allowing users to delve deeper into the recordings.

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For famous composers, Apple has commissioned high-resolution digital portraits from artists, designed with color palettes and artistic references from the relevant classical period.At launch, portraits will be available for Ludwig van Beethoven, Frédéric Chopin and Johann Sebastian Bach.

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