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Tuesday, May 30, 2023

Car Manufacturer Maruti Suzuki Launches Metaverse Showroom Experience in India

Car Manufacturer Maruti Suzuki Launches Metaverse Showroom Experience in India – Car companies are beginning to utilize virtual reality and the metaverse to provide customers with a new perspective on their products. Maruti Suzuki, one of India’s leading car manufacturers, has stated that it will provide immersive experiences in metaverse-based showrooms for its lineup of cars. The firm, which has produced millions of cars for the Indian market, has announced the introduction of its Arena verse network, which allows users to interact with any of the company’s cars.

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Customers are able to configure these cars with various options, enjoying the modifications provided in a virtual depiction of the vehicle. According to a press release, the company will also assign sales representatives to advise customers on the system’s functionality and available options. Maruti Suzuki aims to provide customers with a detailed virtual representation of the available cars and their features.

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The company has already distributed 700 VR headsets to its dealer network all across the country for customers to get the full metaverse showroom experience that they have denominated Arenaverse. However, there will also be an online version of this Arenaverse for customers away from these outlets to also be able to enjoy the experience using PCs and mobiles. Shashank Srivastava, senior executive officer of Marketing at Maruti Suzuki, remarked on the importance of these new developments for the company.

Srivastava stated: “At Maruti Suzuki, we have ensured that our already strong digital journey is further fortified to suit the requirements of new-age customers. We have taken this digital journey a notch up, by bringing the country’s largest auto retail network Arena to the metaverse.” 

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Other car manufacturers have also been taking advantage of the metaverse in different ways. In November, Renault announced the launch of its industrial metaverse, aiming to save up to $330 million with its implementation. In December, Fiat, an automotive brand owned by Stellantis, also launched a metaverse-based store for its 500 La Prima by Bocelli vehicle.


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