Crypto.com Chosen as an Official FIFA World Cup Sponsor – FIFA, the world governing body of the football association, said on Tuesday that the cryptocurrency exchange Crypto.com would be an official sponsor of the FIFA World Cup Qatar 2022 competition. The digital currency trading platform will “activate its official sponsorship” in “various ways” throughout the tournament, according to the release.
Crypto.com is continuing its trend of using sports to promote the brand and raise awareness of digital currency. FIFA announced on March 22 that Crypto.com has been selected as an official sponsor for this year’s FIFA World Cup.
Millions of people around the world tune in to watch the World Cup, which is being held this year in Qatar. The Al Bayt stadium will host the FIFA World Cup Qatar 2022 on November 21.
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Crypto.com “will be the sole cryptocurrency trading network sponsor of Qatar 2022 and therefore will benefit from extensive branding exposure both inside and outside the tournament’s stadiums,” according to FIFA’s release.
FIFA’s chief commercial officer, Kay Madati, stated that the crypto exchange is thrilled to support the World Cup in Qatar. Madati went on to say that Crypto.com has already demonstrated a tremendous interest in sports.
“There is no platform bigger, or with a broader reach and cultural influence, than FIFA’s worldwide platform of football,” Madati said in a statement.
Crypto.com joins the ranks of other digital currency companies that have invested time and money on sports sponsorships, such as the crypto asset exchange FTX. Crypto.com highlighted multiple relationships with groups in ” MMA, motor sport, basketball, and ice hockey, and also football” in its release on Tuesday.
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The exchange signed an agreement with the entertainment firm Ultimate Fighting Championship (UFC) last summer (UFC). Crypto.com acquired a naming rights deal for the Los Angeles Lakers’ Staples Center, renaming it “Crypto.com Arena” a few months later.
Crypto.com collaborated with the Angel City Football Club at the end of 2021. Sponsoring the FIFA World Cup, according to Kris Marszalek, will “raise greater awareness of Crypto.com globally.”