Digital Fashion Platform BNV Will Launch Its Own Metaverse – One of the hardest things about the increasing digital fashion space, which can be ambiguously defined as designers and programmers having to work to dress the virtual avatars that will one day populate the still-young metaverse, has been balancing the needs of both fashion veterans and Web3 pioneers.
Some of the most widely known metaverse platforms, like Decentraland as Well as The Sandbox, have gotten a lot of attention in Web3 circles because they are “permissionless.” This means that digital assets, like a virtual dress, can flow freely into and out of them.
These same platforms, on the other hand, tend to be made in very simple 3D styles, which makes them less useful as fashion shows. In a video interview, Richard Hobbs, CEO of digital fashion platform BNV, said, “The truth is that a lot of brands don’t really see The Sandbox or any other voxelated environment as being good for fashion.”
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Hobbs thinks that this problem could be solved by BNV, which makes digital fashion pieces and acts as a bridge between traditional fashion brands and design tools for the metaverse. The company plans to release a beta version of BNV World, its own metaverse platform, in the next month. BNV World will be designed to show complex and intricate digital fashion pieces to metaverse residents.
BNV World will let visitors show off fashion pieces from a wide range of designers in ultra-realistic 3D, and it will also have a marketplace for BNV products that is only available on the platform. There will also be virtual rooms and stages set up for events and the launch of digital fashion collections. Some parts of the platform will be locked behind a token gate, giving NFT holders “different levels of access and wearability.”
Hobbs is sure that making a virtual space that is first and foremost designed to meet the visual needs of digital fashion will allow creators to “be a lot more creative and experimental with how fashion can look and be interpreted in the metaverse.”
BNV World is part of a wave of more realistic metaverse platforms that will be released in the coming months. Bored Ape Yacht Club’s metaverse Otherside uses Improbable’s M2 engine, which makes the graphics look better. Hobbs, on the other hand, is excited about what can be done with Unreal Engine, the lifelike graphics software tool made by Epic Games, the company that made Fornite.
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“Those experiences, those metaverses, which are being built or dreamed of being built using Unreal, are the ones where I think you’ll get the most traction with fashion brands,” he said. “You can use the power of Unreal to show material physics in a way that’s different. Before, there was no movement in the materials, they were literally rigged to the avatar, and that was it.”
Luxury fashion brands have started to test out having a presence in the metaverse, but the results of these efforts haven’t really come to fruition yet. Gucci bought an unknown amount of virtual land in The Sandbox in February. It will use this land to build themed spaces and sell digital fashion items. The French ultra-luxury fashion house Balmain is working on a metaverse ecosystem that will offer immersive, tiered experiences to attract its most elite customers. Balmain hasn’t said yet which platform in the metaverse it wants to build in.
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