Elon Musk Announces Twitter to Promote Only Paying Users’ Tweets – According to a tweet from Elon Musk, who is both the owner and CEO of Twitter, the platform’s feed will prioritize the tweets of users who subscribe to its £8 per month service.
From 15 April, the “For you” tab on the site, which attempts to algorithmically curate popular posts for users, will feature only “verified accounts,” Musk tweeted, describing the decision as “the only realistic way to address advanced AI bot swarms taking over.”
Voting in polls on the site will also require verification “for same reason,” Musk added. From 1 April, existing users with verification badges on the site, now known as “legacy verified,” will lose them unless they pay the monthly fee. A “verified account” will need to pay the £8 fee and provide a working phone number.
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Elon Musk suggested in 2022 that users should pay a fee to vote in polls on Twitter, following a public proposal that called for him to step down as CEO. While initially stating that the vote would be binding, Musk later insinuated that a significant number of bot accounts had influenced the outcome.
In addition to the £8 monthly subscription for Twitter Blue, organizations can pay $1,000 per month for a unique form of verification that comes with a yellow tick. This verification enables them to provide additional verification for their employees for an extra $10 per month, while also linking them back to the company.
However, not everything is unfavorable for the former Twitter elite. According to a report by the Platformer newsletter, Twitter still offers special treatment to a hand-picked group of 35 VIPs, including Musk himself. These individuals are artificially promoted on the platform’s algorithmic feeds.
But the list was not created to boost the accounts, according to the report. Instead, it was assembled to help reassure Musk that algorithmic changes were not affecting his own reach. A cross-section of the platform’s biggest accounts, it helped demonstrate which changes to the ranking system were meaningful, in the process increasing their engagement.