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Monday, March 27, 2023

FIFA to Launch NFT Platform for Soccer Fans

FIFA to Launch NFT Platform for Soccer Fans – Later this month, the International Federation of Association Football (FIFA) plans to launch its new platform for non-fungible tokens (NFTs). According to a press release issued by the organization on Friday, FIFA+ Collect will launch with a variety of initial token collections and reveal information regarding upcoming exclusive and limited-edition collections.

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The digital collectibles will feature recognizable artwork and images from the FIFA World Cup and FIFA Women’s World Cup competitions and will depict notable moments from football matches. FIFA Chief Business Officer Romy Gai stated, “This exciting announcement makes FIFA memorabilia available to any football fan, democratizing the ability to own a part of the FIFA World Cup.” 

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He added: “Fandom is changing and football fans around the world engage with the game in new and exciting ways. Just like sports memorabilia and stickers, this is an accessible opportunity for fans around the world to engage with their favorite players, moments and more on new platforms.”

On FIFA+, the federation’s digital platform where users can access live soccer matches from all around the world, interactive games, news, tournament details, and other exclusive content, FIFA+ Collect will be available. With more to come, FIFA+ Collect will be available on the web and on mobile devices in three languages at launch: English, French, and Spanish.

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As a result of the partnership with Algorand, which was first announced earlier this year, FIFA’s NFT platform has been created. The organization’s interim CEO W. Sean Ford remarked, “The commitment FIFA has made to bridge to Web3 enabled by Algorand, is a testament to their innovative spirit and desire to directly and seamlessly engage with football fans.”   Prior to the FIFA World Cup 2022 in Qatar, FIFA and the blockchain technology company reached an agreement on a sponsorship and technical partnership in May.

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