Japanese Carmakers Toyota and Nissan Enter the Metaverse

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Japanese Carmakers Toyota and Nissan Enter the Metaverse – Nissan and Toyota, two Japanese carmakers, have begun operations in the metaverse. Toyota’s workplaces are utilized for employee meetings, while Nissan’s virtual showroom may host vehicle debuts and other events.

Nissan and Toyota have become the latest large companies to enter the metaverse, according to a report that claims the former has constructed a virtual showroom while the latter has created virtual offices. The two carmakers have joined Mercedes Benz and Volkswagen to use the technology by establishing a presence in the metaverse.

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Nissan has constructed a digital reality replica of its Tokyo gallery Nissan Crossing, according to a Nikkei Asia report, which can be used for product debuts and other events.

Nissan Motor Corporation claims that their Invisible-to-Visible augmented reality interface, which connects to the metaverse, has opened up “limitless possibilities for services and communications which will make driving more convenient, comfortable, and entertaining” on its website.

Although being one of the world’s biggest carmakers by volume, Toyota is claimed to have constructed virtual workstations for some of its departments and subsidiaries. Employees use avatars to engage in corporate meetings and communicate with one another.

The parent company’s technical development and human resources teams, according to the report, are already using virtual workplaces. There are definitely plans to expand this, according to the source.

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Meanwhile, a Toyota spokeswoman stated the company’s decision to establish virtual workspaces was motivated by the Covid-19 outbreak and the resulting restrictions on human travel.

“With more people working from home due to the coronavirus,” an unnamed carmaker representative is quoted as stating, “we’re giving youthful employees and others with communication opportunities within the organization.”

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