Mastercard Adds Crypto Consulting Service in Latest Effort to Boost Cryptocurrency Adoption – Mastercard, the world’s largest payments company, is expanding its payment-focused consultancy service to include bitcoin.
It covers “A range of digital currency skills, from early-stage education, risk assessments, and bank-wide crypto and NFT strategy formulation to crypto cards and the design of crypto loyalty programs,” according to the report.
Mastercard said on Tuesday that its payments-focused consultancy service will be expanded. One of the new practices is devoted to “crypto & digital currency,” according to the business.
The payments giant highlighted how it is “assisting banks manage the use of digital currencies,” noting that it is “helping banks handle the adoption of digital currencies.”
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Mastercard’s digital currency consultancy services for banks and merchants include everything from early-stage education, risk assessments, and bank-wide crypto and NFT strategy formulation to crypto cards and crypto loyalty program design.
According to the business, “Mastercard has handpicked collaborations with digitally native enterprises that provide best-of-breed solutions in cryptocurrency.”
Furthermore, the payments firm “has assisted fintechs in expanding into new markets by assisting them with go-to-market planning and commercialization methods.”
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Mastercard Adds Crypto Consulting Service in Latest Effort to Boost Cryptocurrency Adoption – In February of last year, Mastercard began integrating cryptocurrency onto its network. The company is concentrating on producing cryptocurrencies, stablecoins, and central bank digital currencies-related products and services (CBDCs).
Mastercard and cryptocurrency exchange Coinbase teamed in January to render non-fungible tokens (NFTs) more accessible to the general public. Customers will be able to make purchases on Coinbase’s upcoming NFT marketplace using their Mastercard cards.