Seaside Resort In Slovenia Promotes Itself With NFTs – The tourism group in Portorož, a summer town in Slovenia’s Adriatic coast, has chosen non-fungible tokens to promote the destination (NFTs). The project is the digital component of the region’s visitor attraction campaign this year.
Portorož, in the southern town of Piran, has become the country’s first resort with its own non-fungible tokens, shortly after the Slovenian Tourist Board (STB) released a “sLOVEnia NFT” last month. According to local media, the initiative’s major purpose is to promote the two seaside communities as progressive, digital, and sustainable attractions.
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During a presentation focused on Portorož’s innovations, Alexander Valentin, director of the Portorož Tourist Association, was reported as saying: “The door to the metaverse is opening, which would be a new market for future generations.”
The new “destination NFTs” are designed to keep people coming back. Tourists can earn three tokens from three distinct collections by participating in three separate activities: playing a reward game, signing up for a newsletter, and sharing a sticker on Instagram with the resort’s @portorozpiran account. Each collection comes with 100 NFTs.
Slovenia and six other countries – Austria, Italy, Germany, the Czech Republic, Hungary, and Slovakia — launched a campaign under the banner “We Are Here” on April 20. Its goal is to increase the country’s visibility as a travel destination in new markets. According to the Primorske Novice news portal, nine tourism service providers are participating, with more anticipated to join.
Portoro and Piran are strengthening their promotional activities on social media in addition to entering the crypto realm through the NFT initiative. According to the publication, the towns have just joined the short-form video site Tiktok.
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Slovenia, a small, bitcoin-friendly country in Southeast Europe, has emerged as a leader in crypto adoption in recent years. Various cryptocurrencies are accepted by thousands of hotels, restaurants, cafés, hair salons, and sports facilities across the country. Ljubljana officials initiated public discussions on a draft law regulating crypto taxes last fall.