TikTok Adds New Targeting And Boosting Features to its Promote Advertising Tool – TikTok introduced new targeting and boosting features for its Promote advertising platform on Wednesday. Promote emerged in 2021 as a tool for creators to turn vertical videos into advertisements. The company is now giving new ways for creators and small businesses to target their chosen communities and pick how to interact with their adverts.
The company is introducing a new feature that will allow advertisers to attract people back to their TikTok page in order to showcase a variety of products or services. With this new Promote upgrade, viewers will be greeted with a call to action that will link them directly to the advertiser’s TikTok profile. There’s also a new “more messages” Promote goal, which lets small businesses that rely on interactions with customers to drive traffic to their TikTok inbox.
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Furthermore, Promote now allows small businesses that collaborate with creators to promote the creators’ videos or LIVE videos to help increase views to their target audience. TikTok has also enhanced Promote’s audience targeting to include location as well as gender, age, and interests, allowing small businesses with physical locations to target their local community directly.
“We are committed to expanding our suite of features to empower advertisers of all sizes to grow and meet their goals, whether it’s to build your audience on TikTok or engage with potential customers,” TikTok said in a blog post. “Stay tuned for more updates as we continue to expand advertising opportunities for the TikTok community.”
The new updates come as TikTok has been furthering its push into the field of advertising. Last August, the company launched a new commerce ad suite called “Shopping Ads” to make it easier for brands to advertise on the platform. In May, the business released “Branded Mission,” an ad product that allows artists to engage with brands and perhaps receive rewards for their videos.
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TikTok also launched TikTok Pulse, a contextual ad solution, in May to entice advertisers to its platform by allowing them to exhibit their brands’ content alongside the best TikTok videos. Given TikTok’s desire to establish itself as an e-commerce platform, it’s not surprising that it’s aiming to attract advertisers and expand its advertising suite.