WWE Inks Long-Term Deal With Fanatics to Push Official Merchandise, Trading Cards, and NFTs – WWE, the world’s largest media and entertainment corporation, has announced a long-term agreement with Fanatics, the world’s largest digital sports platform.
According to the agreement, fans will work with WWE on a number of projects, including officially licensed merchandise, trading cards, and non-fungible tokens.
WWE is interested in non-fungible token (NFT) sales and announced a long-term agreement with Fanatics, a digital sports platform, on March 28. Michael Rubin is the CEO of Fanatics Commerce, a firm that sells licensed sports merchandise as well as trading cards, collectibles, and NFTs through Candy Digital, the firm’s NFT platform.
According to the agreement, fans will work with WWE on a number of projects, including officially licensed merchandise, trading cards, and non-fungible tokens. WWE Chairman and CEO Vince McMahon commented, “Fanatics is the industry leader, and Michael Rubin is a visionary.”
“We believe that this multi-platform agreement will set a high bar for WWE e-commerce, apparel, and gear, while giving our fans across the world more ways than before to connect with WWE and its superstars,” McMahon added.
WWE’s partnership with Candy Digital of Fanatics isn’t the company’s first foray into the NFT sector. In October of last year, WWE signed a long-term deal with Fox Entertainment and Bento Box Entertainment.
The agreement with BBE and Fox stated that it would be a multi-year deal, with WWE NFTs created with the use of Eluvio’s blockchain technology. Candy Digital will become one of WWE’s non-fungible token technology partners as part of their recent agreement.
“Under the terms of the agreement, Candy Digital, Fanatics’ next-generation digital collectibles company, will become one of WWE’s key NFT partners later this year,” Fanatics revealed.”Candie’s team of world-class digital artists, programmers, and designers will curate and build a full spectrum of high-quality trading card NFTs celebrating WWE’s biggest moments and stars.”
During the announcement, Fanatics CEO Michael Rubin stated that the well-known entertainment brand is a perfect fit for the global digital sports platform.
“As one of the world’s most admired sports and entertainment organizations, it was only logical to activate many components of our Fanatics worldwide platform to create a first-of-its-kind, all-in fan experience,” Rubin added.
“We’re going to give a tremendous set of options to assist WWE’s ardent fans across the world celebrate their favorite superstars, landmark events, and the WWE brand overall, from e-commerce and licensed gear to trading cards and more.”