The NFL Announced Rihanna will Perform at the 2023 Super Bowl – The NFL announced on Sunday that Rihanna would perform at the Super Bowl halftime show in 2023. Rihanna also made a statement, uploading an uncaptioned image of herself holding a football. Super Bowl LVII will take place in Glendale, Arizona on February 12, 2023. It is currently unknown if Rihanna will be joined onstage by anyone else.
In the past, numerous musicians have been joined by special guests. Roc Nation is involved in the organization of the halftime show and also manages Rihanna. Rapper Jay-Z, the head of Roc Nation, played an integral part in discovering Rihanna. After she auditioned in front of Jay-Z, he said, “I knew she would be a star.” In the NFL’s announcement, they included a quote from Shawn “Jay-Z” Carter.
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“Rihanna is a generational talent, a woman of humble beginnings who has surpassed expectations at every turn,” he said. “A person born on the small island of Barbados who became one of the most prominent artists ever. Self-made in business and entertainment.”
Seth Dudowsky, NFL head of music, called Rihanna a “once in a generation artist” and a “cultural force.” “Rihanna is an incredible recording artist who is a favorite for many millions of Apple Music customers around the world,” said Oliver Schusser, Apple’s vice president of Apple Music and Beats.
“We’re excited to partner with Rihanna, Roc Nation and the NFL to bring music and sports fans a momentous show — what an incredible artist for the inaugural Apple Music Super Bowl Halftime Show.” Apple is the new sponsor of the halftime show, succeeding Pepsi as the longtime sponsor. Since her discovery, Rihanna has received nine Grammy Awards, in addition to launching her own makeup brand and fashion label.
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