Inks Sponsorship Deal With the NFL’s Dallas Cowboys Inks Sponsorship Deal With the NFL’s Dallas Cowboys – On Wednesday, announced that it has signed a deal to become the NFL’s Dallas Cowboys’ “exclusive digital asset partner.” The deal will provide a lot of exposure on TV, signage, and radio, and it will also give the digital currency firm its own club spot inside AT&T Stadium in Arlington, Texas.

- Advertisement -, which was created in 2011, has partnered with the NFL’s Dallas Cowboys, becoming the latest in a long line of digital asset startups to target sports. will become the team’s “exclusive digital asset partner,” according to sources from Dallas. FTX and are two crypto firms that have entered the sports industry.

Also Read: Coinbase Focuses on Crypto and Web3 in India

A variety of sponsorship opportunities, including advertising and branding, will be available to the company created by Peter Smith, Antony Jenkins, Nicolas Cary, and Jim Messina. To announce the new relationship, CEO Peter Smith met with Cowboys owner Jerry Jones at The Star in Frisco.

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Jones stated in a statement on Wednesday, “I intended the Dallas Cowboys to become a part of such a future in every and any way we could.”

Cowboys fans would receive crypto advantages, according to Smith. The company chose the Cowboys due to the team’s legacy. According to Alexandra Skores of, Cowboys fans will be able to earn rewards and special experiences.

During the announcement, CEO stated, “Our goal is to collaborate with the Dallas Cowboys on helping the world understand cryptocurrencies over the course of our long-term engagement.”

Also Read: Leading NFT Marketplace Opensea to Add Solana Support in April

Additionally, the firm is launching a promotion in which Cowboys fans who buy $100 in digital assets from will receive a $50 bonus.

Except for the financial facts, local news stations in Dallas provided a wealth of information about the Cowboys’ partnership with According to Skores, Peter Smith and Jerry Jones “did not mention what is paying for the sponsorship” at The Star in Frisco.

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