Mastercard Files 15 Trademark Applications for a Wide Range of Metaverse and NFT Services – Last week, payment giant Mastercard submitted 15 trademark applications with the United States Patent and Trademark Office (USPTO) covering a wide range of non-fungible tokens and metaverse-related products and services.
The trademark applications are for Mastercard, Priceless, and Mastercard’s circular logo, according to Mike Kondoudis, a USPTO-licensed trademark attorney. Priceless is a Mastercard program that offers everyday discounts to cardholders.
The trademark applications reveal Mastercard’s intentions for a variety of NFT projects, including NFT-authenticated downloadable music files, digital commodities marketplaces, and NFT-backed media.
They also cover a wide range of metaverse activities, such as e-commerce software that allows users to conduct electronic commercial transactions, credit card processing, payment processing services, and financial data sharing.
The 15 trademark applications’ serial numbers are as follows: 97346993, 97346101, 97346041, 97346012, 97346029, 97346112, 97346003, 97346070, 97346043, 97346083, 97346019, 97346097, 97346060, 97346023, and 97346064.
“We are constantly exploring possibilities to bring innovative and unique experiences to our consumers and cardholders,” a Mastercard spokesperson told the Insider. The spokesperson continued:
“This filing is only part of that endeavor, ensuring that our brand’s trademark protection extends unabated to any prospective use in the metaverse.”
Meta (previously Facebook), Burger King, Mcdonald’s, Panda Express, and Panera Bread are among the many prominent firms that have followed suit.
Mastercard Files 15 Trademark Applications for a Wide Range of Metaverse and NFT Services – Citi predicted last month that the metaverse might be a $13 trillion opportunity by 2030, with five billion users. Goldman Sachs, a global investment bank, estimates that the metaverse is worth $8 trillion. JPMorgan and HSBC have recently established themselves in the metaverse.