Indian Commerce Giant Flipkart Will Allow Customers to Purchase Items in the Metaverse – Flipkart, one of the biggest e-commerce companies in India, has declared that it will test its own metaverse purchase experience. This metaverse, dubbed Flipverse, will allow customers to make purchases using their smartphones as if they were physically there in a virtual store.
According to the company, the experience intends to incorporate gamification and loyalty points into the shopping experience, enabling users to acquire supercoins and digital collectibles from various brands that have already agreed to participate in this pilot program.
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To develop the new platform, Flipkart partnered with eDAO, a company fostered by Polygon, to prepare the metaverse experience for its launch this month. Several significant partners, such as Puma, Ajmal Perfumes, Noise, Nivea, Lavie, Campus, Tokyo Talkies, VIP, and Himalaya, will be able to offer their own customized experiences and stands in Flipkart’s metaverse.
A Flipkart executive stated: “The idea is to have millions of users experience Flipverse and open the doors to the future of shopping. Fifteen years ago, we were the first Indian company to launch Web 2.0-based commerce. And I feel today we are the first company to launch Web 3.0 commerce.”
Despite the fact that metaverse retail experiences have been relatively limited thus far, with the 2017 video that resurfaced this year demonstrating how purchases would be made in a hypothetical Walmart-themed metaverse, Flipkart and Polygon believe there is a significant opportunity for this type of virtual shopping experience in the future.
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Co-founder of Polygon Sandeep Narwal remarked: “While we have only just begun to scratch the surface of what’s possible in the metaverse, we see e-commerce as one of the killer use cases. Combining top brands with Flipkart’s e-commerce expertise in a virtual environment stands to revolutionize online retail as we know it.”
Walmart, which owns 72% of Flipkart, has already made its first metaverse move, in the Roblox universe in September, launching two experiences named “Walmart Land” and “Walmart’s Universe of Play.”
