Retail Giant Walmart Enters the Metaverse With Walmart Land and Universe of Play on Roblox – With the launch of Walmart Land and Walmart’s Universe of Play on Roblox, Walmart has moved into the metaverse. There are 52.2 million daily active users of the metaverse gaming platform, and 11.3 billion engagement hours. An executive at Walmart said, “Our customers spend a lot of time there.” U.S. retail giant Walmart announced Monday the launch of “Walmart Land” and “Walmart’s Universe of Play” on the metaverse gaming platform Roblox.
Walmart Land will have a virtual retail store for avatars, a physics-defying Ferris wheel, and unlockable tokens and badges that can be gained through various games and competitions, according to the announcement. Walmart’s Universe of Play will have “The year’s best toys,” the retail giant described. “The Roblox community can explore different toy worlds to earn coins for cool virtual goods, or complete epic challenges to build a personal trophy case, unlock secret codes and more.”
William White, chief marketing officer at Walmart U.S., commented: “Roblox is one of the fastest growing and largest platforms in the metaverse, and we know our customers are spending loads of time there.”
“So, we’re focusing on creating new and innovative experiences that excite them, something we’re already doing in the communities where they live, and now, the virtual worlds where they play,” he detailed.
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Roblox is a prominent online game platform, particularly among members of Generation Z. Roblox boasts 52.2 million daily active users, 11.3 billion engagement hours, 12 million creators, and 32 million experiences, according to the company’s website as of 30 June.
Roblox has also been used by other significant corporations and celebrities for their metaverse businesses. In July, Samsung announced that Samsung Space Tycoon would be released on Roblox. In December of last year, reality television actress Paris Hilton established an island on Roblox called Paris World, where she played electronic music on New Year’s Eve.
In August, experts at the Bank of England speculated that crypto assets might play significant roles inside the metaverse. Goldman Sachs stated earlier this year that the metaverse might be a $8 trillion opportunity. By 2030, McKinsey & Company anticipates the metaverse to generate $5 trillion. Citi predicts that by 2030, the metaverse economy might reach between $8 trillion and $13 trillion.
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