Twitter Blue Expands to Six New Countries – Twitter is eager to generate revenue and has recently expanded its Twitter Blue subscription service to six additional countries: Saudi Arabia, France, Germany, Italy, Portugal, and Spain. With this move, Twitter Blue is now available in a total of 12 regions where users can sign up for the paid plan. Twitter has also introduced a new Spaces tab, featuring curated stations for live and recorded spaces, as well as podcasts.
Users without a Twitter Blue subscription can already access the Spaces tab, however, it mainly displays the current live audio sessions. Twitter is reintroducing themed stations, which categorize Spaces stations by topics. The company began testing this feature in August prior to the changes brought on by Elon Musk. However, due to layoffs, Spaces had minimal curation in recent months. Now, the social media platform may rely on algorithms to group related real-time audio discussions together.
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Twitter is limiting podcast access to only Twitter Blue subscribers and selected individuals using the Twitter for iOS and Android apps. Podcasts were integrated into Twitter prior to the changes brought on by Elon Musk, and the company appears to be restarting work on these projects. Twitter stated that initially, there will not be a way to search for podcasts, meaning users will have to rely on the algorithm for content suggestions. The expansion of Twitter Blue is not unexpected as the company is working to increase its revenue.
Recently, Twitter allowed Android users to subscribe to the service. On Thursday, the social media platform announced that it will discontinue free access to its API and launch a basic paid plan next week. Although the company has not disclosed the cost, Elon Musk tweeted that the basic plan may cost $100 per month, which could be expensive for some independent developers, students, and researchers.
The company’s ad revenue has decreased, but the bright side for Musk is that numerous firms, such as PepsiCo and Anheuser-Busch InBev, have allegedly invested millions in Twitter’s Superbowl takeover ads. Twitter recently partnered with ad tech company DoubleVerify Integral Ad Science (IAS) to provide marketers with information on whether their ads appear alongside inappropriate tweets.
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